About

The Business

Hammerheart Clothing is a one-woman operation specializing in heavy metal and rock n’ roll clothing for men and women. Founded in 2009 and originally known as Indecent Designs, I changed the name of my line in 2016 to Hammerheart Clothing to better reflect the direction my design aesthetic has taken: moving from an emphasis on lingerie-inspired garments to heavier, more structured denim, canvas, and leather pieces. The name Hammerheart is not only a shout-out to one of my favorite albums, but also references the design process and the many rivets, grommets, and snaps that need to be hammered into garments.

From stagewear to streetwear to activewear, all garments are designed and sewn from scratch, and can be recreated in any size and with any materials. See the “custom orders” tab for more information.

The Designer

My name is Isabel Poling and I started designing because I could never find clothes that truly reflected who I am. I’ve found inspiration from heavy metal since I was a kid, and I have been working in the fashion and costuming industries since 2009. I received an AA in Fashion Design from FIDM/The Fashion Institute of Design and Merchandising in 2013.